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School of Business Launches New Marketing Track

The School of Business is excited to announce the addition of the BBA Marketing track beginning September 2025. 
Marketing expertise is crucial for all organizations, private or public. It is a primary driver of efficiency and organizational success. 
Companies seek professionals to pursue growth strategies and ensure outstanding achievements.  The BBA Marketing track is designed to train our students to become professionals who will develop  the unique ability to combine psychological and organizational factors to secure higher success rates.

Marketing is crucial to business success, driving consumer engagement, building brand name and loyalty, and enhancing profitability. As the global economy becomes increasingly digital and competitive, there is a growing need for professionals with strategic marketing skills, analytical expertise, and creative problem-solving abilities.

The Marketing specialization program at the School of Business is designed to meet this demand by providing students with a comprehensive education that prepares them for diverse traditional and digital marketing career opportunities.

Key Skills and Activities

Marketing Research: Conducting systematic research to gather, record, and analyze data related to marketing challenges. This helps uncover critical strengths and weaknesses of organizations.
Target Market Analysis: Examining and evaluating consumer needs and wants to tailor marketing strategies effectively.
Marketing Strategy Development: Accurately developing and implementing product, price, place, and promotion strategies.
 

Labour Market Outlook

Industry Demand: The latest government labour market outlook for the 2019-2028 period indicates a strong demand for marketing professionals. This includes a projected need for approximately 350,000 marketing and management specialists.
Program Impact: The BBA in Marketing is designed to address this labour shortage by equipping graduates with the ability to develop compelling brand strategies, execute data-driven campaigns, and leverage emerging technologies to reach target audiences.
 

Learning Areas: Major learning areas include consumer behaviour, market research, branding and advertising, digital marketing and analytics (including social media and SEO), and marketing strategy and innovation.
 

Career Opportunities

  • Career Paths: Graduates can pursue roles such as:
  • Marketing Manager
  • Brand Strategist
  • Digital Marketing Specialist
  • Market Research Analyst
  • Public Relations Manager
  • Social Media Manager
  • Sales & Service Occupations
  • Business, Finance, and Administration Occupations
  • Management Occupations

 

To learn more about the BBA Marketing track click on the link below.

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